The soul of Moschino is fashion without prejudice. Fashion that reflects on style, changing trends and elegance through the language created by Franco Moschino and speaks of peace, ecology, irreverence, humour and creativity. Moschino had an interest in surrealism and has used the juxtaposition of incongruous imagery to produce a surrealistic result. Since his early death in 1994, Rosella Jardini has taken over as Creative Director at Moschino. Responsible for the brand’s style and image, Jardini has maintained Moschino’s philosophy keeping his stylistic and philosophical imprint alive.

Al Tayer Group, the sole franchisee in Bahrain, launched Moschino’s first stand alone boutique in Al A’ali Mall in March 2007.