Complementing Al Tayer Group's fashion portfolio, Emporio Armani, a line from Giorgio Armani, was launched in the UAE at The Boulevard at the Jumeirah Emirates Towers in Dubai in 1998.

Al Tayer Group, the sole franchisee of Emporio Armani launched other Emporio Armani stores in Mall of The Emirates in Dubai in February 2006 and Marina Mall in Abu Dhabi in April 2006