The Azza Fahmy fine jewellery brand arrived in Dubai through a partnership with Al Tayer Group, its sole franchisee in the UAE. It disembarked at Dubai's most prestigious address; Emirates Towers Shopping Boulevard, during the last quarter of 2003.

The Azza Fahmy boutique with its hand-engraved wooden door leads to fine jewellery pieces that relay the magnificence of centuries of Arabic and Islamic jewellery-making tradition. The oriental and almost mystic atmosphere inside speaks not only for the sophistication of attractive jewellery but also for the rich culture that inspires it. Azza Fahmy is renowned for her modern interpretation of traditional Middle Eastern design and incorporating elements of Arabic calligraphy into her contemporary jewellery.

© Al Tayer Group 2008