Wishah Perfume was established in 1992, as a second perfume and cosmetics distribution
company within Al Tayer Group. The company was created to capitalize on the UAE's
growing market potential for perfume and cosmetics, whilst maintaining focus on
specific segments of the industry. Hence, Wishah Perfume specializes in marketing
medium and high volume perfume and cosmetic brands within the UAE, complementing
the Group's first premium perfume and cosmetics distribution operation, Ghadeer
Trading.